"Could this be the best 50" TV on the planet?... The PDP-LX5090 kicks sand in the face of its rivals by delivering a picture that is near-perfect... comfortably one of the best TVs we've ever seen"

"Try as I might, nothing I can write in this review can do full justice to the truly extraordinary picture quality of the LX5090. You have to see it to fully believe it. So if I were you I'd start begging, borrowing or saving the necessary cash so that you can get one at home and start 'seeing' it for yourself as soon as humanly possible..."

"Quite simply, the PDP-LX6090 is the best TV in the world bar none... the LX5090 runs it a close second..."

"We start by feeding some HD content from the 'Cars' Blu-ray disc, and are bowled over by the lusciously rich and vibrant colours, packed with juice, yet at the same time still capably of demonstrating subtlety and insight..."

"...big, black and beautiful... It goes without saying that the 6090 is a 1080p/24-capable set, with 100Hz picture processing to handle films in the smoothest possible way..."

"This TV is nothing short of stunning. DVD and Blu-ray look amazing, games will blow your mind..."

"...delivers outstanding images and clarity, and is ideal for sport and fast-moving action films. Standard definition is great, but HD customers will be delighted by how good this looks..."

"Once again Pioneer has delivered the goods; it's a premium product, with the price tag and most importantly the performance to match..."

"The experience is simply breathtaking... The plasma is leagues ahead of the game..."

"Having seen Pioneer's new KURO plasmas, they are every bit as good as the spec sheets say they are. What really stood out was the quality of Pioneer's black. Seeing a Pioneer KURO plasma is enough to make you want to abandon LCD."

"Positioning itself in the home entertainment market as a high-end manufacturer with price tags to match, Pioneer's KURO plasmas promise spectacular image quality and a whole new level of blacks. To see these screens in action, I can report that jaws did indeed drop and drool was spilled because the HD images were simply stunning with no sign of picture noise, but with incredibly inky blacks and superb contrast levels. The overall effect was impressive to say the least, especially in a direct shoot-out with some well known big-name brands."

"Having reviewed hundreds of TVs in my time, I'm not easily impressed any more. But I've been living with one of Pioneer's new KURO TVs for a couple of weeks now, and still my jaw hits the floor every time I turn it on. Truly revolutionary stuff."

"I am, I believe, what is known as an 'early adopter'. Over the years I've had just about every games console, portable media storage device, mobile phone and solar powered cappucino maker on the market. I bought the first portable Apple Mac when it came out in the late 1980's, at a cost of about 97,000 pounds in today's money. It was only really portable if you had biceps like Arnold Schwarzenegger, and I once managed to blow the fuses on an entire floor of a hotel in Madrid by plugging it using a faulty transformer. So it won't surprise you to know that I have already worked my way through about a dozen plasma televisions since they first appeared and offered us a sleeker, brighter future with more floor space. They have all been lovely, and I don't regret a penny I spent on any of them. But the best by far, in both stylish good looks and ease of use, not to mention sparkling, crisp, beautiful picture quality, are those made by those nice people at Pioneer. I like them so much I now have 23, and am looking to buy some more walls so I can hang even more of them on display. Thank you Pioneer. PS Does anyone want to buy some mp3 sunglasses with a built in digital camera? I have the only pair in the country."

"Television viewing is a ceremony for me. Kids, work... I rarely find myself in front of the box. When I do it's for something special, so it's important that the quality of the picture reflects that. Coming from Cinema I always felt that television was not the right medium for watching film. A darkened theatre, sound all around, and a screen to fill the panorama of your vision is the only way to see a great movie. Nowadays in the multiplex I feel cheated; it's roulette as to whether you get the 20 footer or the lap-top size screen, both for the exorbitant price of sometimes £12!

But with my KURO I am guaranteed the cinema experience, in my own home. A comfy sofa, popcorn, curtains drawn and my living room is transformed. The impeccable sound, rich texture of colour and picture detail. The slang term 'the box' needs a rethink, because aesthetically the KURO is not only a flat screen, it sits so slim and flat to the wall that it's more like a painting. A moving painting. The KURO perfectly embodies the moving picture as it should be seen."

"We watched Martin Scorsese's 'Casino' on the first night our Pioneer KURO was installed. What a revelation! The combination of precision definition, crystal clarity and a whole new tonal spectrum meant it was like seeing this epic, 12 year old cinematic masterpiece for the very first time.

The famous "deep black levels" of the screen (apparently, up to 80% deeper than on other TVs) provided super rich colours that were, like the twinkling bright lights of the infamous Las Vegas Strip itself, suddenly ultra vivid and hyper-real. Joe Pesci was properly, almost tangibly, menacing. Sharon Stone appeared to be more incandescently ravishable than ever and the sheen on Robert de Niro's amazing wardrobe of silky, iridescent suits had never shimmered quite so elegantly.

Amazing how a such a flat screen can deliver such incredible depth. This sleek example of subtly finessed, entertainment technology now sits in a corner of our bedroom. Its beautiful lines and brooding, black architecture silently seduce us into progressively earlier and earlier nights in front of its wide and handsome screen, reassuringly weighty remote contol unit in hand...all house telephones set to voicemail."

"Well what can I say about my brand new Widescreen Pioneer Television? Well it's gorgeous, slick, state of the art, and that's why it's such a shame I only watch tacky sh*t on it. Oh yes, I wish I could do the television justice by watching those cool American dramas, like the Sopranos, or Ugly Betty but no, give me 'Extreme Makeover U.K' or 'Most Haunted' anyday. Maybe one day they'll combine the two programmes and Derek Acorah will get possessed by a morbidly obese person and spend the night in a Haunted Greggs. I would pay to see that, Yvette Fielding screaming as she sees an orb hovering above a pasty. I love it."

"The KURO screen has a visual clarity and a purity that fits perfectly into any modern living environment. It is important that the screen in your room is seen as an element of discerning choice and good design... even before it is switched on! The black reflective surfaces are pure and uncluttered portraying a confidence and strength of technical prowess. Beautiful! However, once the picture appears the pure black outline disappears into the background giving way to a picture of great depth and density. The colors are incredibly strong, and dark is super black! As with any good piece of art, the image has depth that draws you in. It demonstrates a tonal contrast not seen on conventional screens. The picture is intense and bright... fantastic!!"

"The KURO Plasma HDTV is a truly incredible product. Its glossy jet-black housing is aesthetically appealing and fits in nicely into our boardroom. I am amazed that the screen brightness and clarity adjusts to the light levels in the room - this is particularly important for our valuable client presentations. The sound and picture quality are unparalleled and the accuracy of which is essential. Film playback is smooth and has a remarkable amount of detail and accuracy. I am impressed."

"It was like Christmas all over again when my Pioneer KURO arrived. It was carried into the living room and was set up in minutes. The work men announced that they needed to collect some more equipment to finish the job so out they went. On their return I realised that I had sat in front of the TV as if I were watching a programme, but I wasn't. The TV was off and I was simply mesmerised with the super sleek dream machine. It was love before I had even switched it on. Once it was in its full glory I finally discovered why the KURO is so special. It has a unique picture quality with a crystal clear colour, it's my 'black beauty'"

"We chose the KURO to display VOGUE.COM's London Fashion Week footage in Harvey Nichols' Fashion Cafe this season - I couldn't have chosen a better screen to accentuate the kaleidoscope of colours on London's catwalks - the KURO delivered the ultimate front row experience. It also helps that the screen looks amazing - it's sexy and sleek - the perfect black number for your home!"

"Having a KURO television is like taking a stealth bomber as a lodger. Given that my previous televisual equipment would not have been unfamiliar to Mr John Logie Baird, I feel like I have been catapulted from the Dark Ages straight to the 21st century, missing out everything in between; one day I was plodding along with the old cathode ray tube, the horse and cart if you like, and the next I find myself having the private jet experience of the KURO. Certainly I have no grasp of the concept of the black being 80% deeper black than other tellies - in fact I was rather worried that this meant that it would be so dark I wouldn't be able to see anything... not a bit of it... clarity that makes real-life look low def and sound quality that makes even listening to what I still insist on calling the wireless a revelation. My only complaint is that although the picture and the sound are better than anything I have experienced at home and the remote control has a pleasingly heavy and quality feel in the hand, KURO has not been able to improve the quality of what is broadcast, I suppose I will have to wait for the second generation KURO before I notice an improvement in the quality of television content."

"As an artist I have always used various methods of digital film and video, to generate artworks as well as to document events and performances. I work with many different methods of digital film production and I have been very impressed by the flexibility of the 42" Kuro Screen. The screen has plug-ins for laptops, stills cameras, or video cameras and is simple to use, accepting different scale, proportion and connectivity of input.

The screen is large, flat and well designed and it therefore makes the perfect monitor for viewing HD imagery, whether made by me or other artists. As well as for my studio practice, the screen is a hit with my teenagers, who think it is the coolest TV screen and invite all their friends over to hang out in the 'cinema'."